Fugglers
I have recently worked on an innovative, large-scale project for The Entertainer Toy Company and their Fugglers toys. I took a lead role in developing ideas, scripting, casting, and directing over 90 comedy sketches, blending genres, puppets, and animation with live-action comedy for YouTube and TikTok. Collaborating with teams at Brighton Zoo and Blue Zoo Animation, I helped create fun, engaging content that continues to resonate with the audience and brings the unique characters of the Fugglers toy range to life. I also contributed some of the voices for the animation and puppets, adding even more life to the character-driven storytelling.
Performance Stats
The Fuggler content has driven significant growth for the Fugglers TikTok handle, accounting for 88% of its 204,000 followers as of January 2025. From November 1st to January 13th, the handle gained 144,124 new followers, with the content contributing to 86.6% of that growth. On YouTube, the subscriber count grew by 203%, from 7.5k to 22.7k, with the highest-viewed content reaching 22k views. The growth is still ongoing, with several new strands to be released across 2025. All of this growth has been entirely organic, with no paid promotion.