Fugglers

I have recently worked on an innovative, large-scale, project for The Entertainer Toy Company and their Fuggler toys.

I took a lead role in developing, pitching, scripting, casting, and directing over 90 comedy sketches, blending genres, puppets and animation with live-action comedy for YouTube and TikTok. Collaborating with teams at Brighton Zoo Studios and Blue Zoo Animation; we have created joyful, anarchic and engaging content, that continues to resonate with and grow the audience. It has been a brilliant and rewarding challenge, to bring the unique characters of the Fugglers to life, through character-driven storytelling and slapstick comedy.

I also contributed some of the voices for the animation and puppets.

Performance Stats

The Fuggler content has driven significant growth for the Fugglers TikTok handle, accounting for 88% of its 204,000 followers as of January 2025. From November 1st to January 13th, the handle gained 144,124 new followers, with the content contributing to 86.6% of that growth. On YouTube, the subscriber count grew by 203%, from 7.5k to 22.7k, with the highest-viewed content reaching 22k views. The growth is still ongoing, with several new strands to be released across 2025. This growth has been organic, with no paid promotion.